IN TUDOR'S UNDERWEAR
THE BIRTH OF THE NAME
In February 1926, Veuve de Philippe Hüther, a dealer and watchmaker, registered the trademark "The Tudor" in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Shortly after World War II, Hans Wilsdorf knew the time had come to expand and give the brand its own identity. On March 6, 1946, he created the company "MontresTUDOR SA", which specialized in both men's and women's models. Rolex would guarantee the technical, aesthetic and functional characteristics, as well as distribution and after-sales service.
THE TUDOR STORY
HANS WILSDORF'S INSTINCT
“For some years now, I have had in mind the idea of making a watch that our dealers can sell at a more affordable price compared to Rolex watches, but which at the same time maintains the standard of reliability that Rolex is famous for. I decided to establish a separate company, with the purpose of manufacturing and marketing this new watch. It is called TUDOR watchmaking.”
-H. Wilsdorf
WATCHMAKING
ITS TRADITIONAL ART
MANUFACTURER
The TUDOR watch lives on. He has a pulse. It introduces you to the world of extreme precision. High technology in all components is constantly tested down to the last detail... to the point of excess. Consider the traffic. The appropriate aesthetics and performance for a landscape demanding product, designed with endurance as well as enjoyment in mind. Precision mechanism with wonderful aesthetics that captivates the mind and withstands the hardships of time. The excellent materials, durability and robust design are features that make each watch a unique object.
TUDOR AMBASSADOR
DAVID BECKHAM
David Beckham wears the Black Bay Bronze, a 43mm diving watch inspired by the history of the brand and featuring the TUDOR Manufacture Caliber MT5601 movement.
It also wears the Black BayChrono, a COSC-certified chronograph with a column-wheel movement inspired by TUDOR's diving and motorsport heritage.
TUDOR AMBASSADOR
Jay Chou
To celebrate Jay Chou's bold and pioneering spirit, TUDOR released a short film in which he boldly drives a sports car around a historic oval track in Montlhéry, France, and ends up drifting through time. Inspired by the magical words that Jay Chou creates with art and his 80s-inspired epic time travel cinematic stories, the film sparks a discussion of how iconic images of the past influence today's creativity in watchmaking, music and other art forms. Chou's most die-hard fans will also recognize the homage to one of his early films, where he played a car enthusiast.
