THE TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watchmaker that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world's leading luxury goods group. It is headquartered in La Chaux-de-Fonds, Switzerland and has four factories, employing 1470 employees, while operating in 139 countries. TAG Heuer products are available online at plitsi.com for selected countries, but also in 160 boutiques and 3,500 points of sale worldwide. The company is headed by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated a true spirit of avant-garde watchmaking and a commitment to innovation with its revolutionary mechanical watch technologies. The Mikrograph of 1916, the first automatic chronograph movement - the Caliber 11 - in 1969 and the first luxury smartwatch in 2015 are typical examples. Today, the company's core collections are the three iconic families designed by Jack Heuer - TAG Heuer Carrera, Monaco and Autavia - and are accompanied by the modern Link, Aquaracer, Formula 1 and Connected series.
Highlighting TAG Heuer's motto, "Don't Crack Under Pressure", its prominent collaborations and brand ambassadors express the company's passion for action and high performance.
